Tom Dunham Gets It Done

4/15/12
Tom Dunham

     Prospective employers and clients, take note.  This blog stands as a testament of what I can do for you, in addition to my strong technical skill set.  Let's face it, if you build a technical masterpiece, but can't get an audience, no one cares.  In five months I took this blog from nothing to 1000 views a week. No mean feat, considering the chicken or the egg problem posed by search engines.
    How can people link to good content, if it can't be found?  I will go into detail below as to how I solved this problem.  First, I know that you wish to know how a highly successful career of eight years at SelectQuote came to an end.
    They threatened my little girl.  Sounds crazy?  Heck, I thought so, too.  Further digging, however, and I've got them cold.  Should this really surprise us?  Child predators often find work where they have access to kids.  Of course they don't appear to be predators with a cursory look, or else we would have never let them get that close to kids!
    As you can see, I've had many varied employers.  A school district, a city, an Assembly of God, a steel mill, a chemical plant, two IT powerhouses, a dot com start-up, and the creators of the best enterprise internal logistics application.  No one threatened my daughter at any of those places.  The problem clearly is SelectQuote.
   Consider as well that a Director two levels above me wanted me gone to get his spouse contracts, he had an accomplice at my level for the same reason, they still had to resort to a dirty cop's fabricated testimony to cause me to use all my vacation, yet this wasn't enough.  In fact, I got a $24,000 raise after that nightmare year, my value was still that clear.  They had to bait me with the threats to my daughter to finally get me out.
    If there was ever a question as to my value once I learn an employer's business, my enemies at SelectQuote removed it.  I so clearly bring great value to my employer, you must construct a far reaching Machiavellian conspiracy if you want me gone.  If I were not head and shoulders above the rest, I could have just been fired.  But don't take my word for it:



Back to My Search Engine Friendly Web Design

    Customization of the Blogger template, and savvy use of social media, can get one noticed. The default blogger template leads to search engines considering generic terms like the month and 'posts' to be the most important keywords on the page.  Modification of the template to emphasize titles and the appropriate, most important, subheadings on the page will give much better on page SEO.  Also judicious linking between posts, with appropriate anchor text, helps to this end.  The posts are still targeting humans, no keyword stuffed drivel.  It's just that I have basically helped the spiders to understand what a human see intuitively, by marking up the text in a way the machine can grasp.
    The result? Check out this list of my top keywords as found through Google's Webmaster Tools:
  1. selectquote
  2. michelle
  3. children
  4. child
  5. tan
  6. review
    The search engines know exactly what is important.  Therefore, with a little use of social media to link in to my site and target the most interested customers, I rank for the appropriate terms.   The astute reader may now complain that links within your posts in Blogger cause mobile template users to be kicked into standard web mode when they follow such a link.  This is a bad user experience, it is hard to read the text on a phone in the dual column standard format.  My mobile users were all leaving after two page views.
    This is nothing that can't be solved through JavaScript.  When my post is browsed in mobile mode, I use a little script to search for links, and rewrite their targets to also be in mobile mode.  This modification to the template resulted in a noticeably higher number of page views per user for mobile users than before this change.  Go ahead, browse this on your phone during your commute. You will find that after you've been following links your browsing experience remains optimized for your device.  I am getting intermittent problems with named anchors (# in the url), on Android 2.36 dual core. Please email me if you have trouble with this feature, it will help me resolve. I believe in getting an imperfect fix out to users quickly for feedback. Incremental improvements are still improvements.